Where people are talking about my brand.
For previous assignments I have been using Levi’s Strauss as my brand, therefor I decided to continue with this. Unfortunately, Levi’s is not a brand that is talked about a lot. In this case, I will comment on the monitoring tools, how they are and how to use them. For brands it can be quite scary to see what people post about you, people trust each other’s opinions more than the ones of company. In that way anybody can make or break you, without it even being true.
First of all, Google Alerts is a tool is fairly easy to use, just type in your brand, what type of news you want to read about, how many times a day and what type of results. As I decided I want to see everything there is on Levi’s Strauss, there was one post on marktplaats.nl, to buy a necklace. I did choose the button immediately let me know when someone somewhere posts something about Levi’s. I received three emails in one week that there was something said about Levi’s.
Next, Technorati is the largest blog engine. A nice website with sub headers where you might want to go and a selection to see what you’re interested in. Since I did not get any results for Levi’s, no posts and no blogs, I do want to see how it works. Therefor I looked up Samsung, there must be something about that. Luckily, there was loads on Samsung. There are 405 results, which is when you are looking for something specific too much. This tool has a ‘refine’ button. It is not possible though to pick out the negative results. I did find one difficulty, that if you want to receive notice when someone writes something about your brand, it’s not possible…At least I have not been able to, without signing in that is.
Twitter is one very important tool, which is used more and more often every day to post about literally anything that comes to mind. By using the Twitter Search tool it is easy to find tweets about your brand. This way you can quickly browse through all the tweets and see the positive and negative ones. Separating the positive ones from the negative ones is not possible. You can respond quickly by replying with a tweet or you can decide to disregard them.
SocialSeek is a tool you can get the latest blogs, news reports, messages, photos, videos on your brand in an easy overview. You just type in what you are looking for and immediately it shows all results of Social Media websites. It is at the same time uploading everything that is posted at that time.
Wildfire Social Media Monitor is a site where you can compare your Social grow trends with a competitor, you can see how many fans, likes you received over the past period of time. To me this seems a great tool to keep track of your competitors and how you are doing as a brand.
Moreover, Backtype is a blog tool to monitor blog comments. Recently it has been acquired by Twitter. I have no possibility to go further than the homepage. It doesn’t say that backtype itself is of the air, since they are bringing their team and technology to Twitter, however in this case I think that is what happened, they just don’t mention it clearly.
Last, Big Boards is one of the largest message board and forum website. This is to me a confusing website, I was already expecting that there wouldn’t be any results for Levi’s, but this time neither for Samsung. On the link of Forum Directory it is possible to find all kinds of topics you might be interested in.
In conclusion, for Levi’s SocialSeek is in my opinion the best tool, because it combines several Social Media websites with all responses and on other monitoring website it gave no results.
As I found out, there is nothing that cannot be found on what people are saying about your brand. Thanks to the monitoring tools, it is possible to track the tweets, blogs, posts, forums etc down and decide to respond or ignore them.